Websites for restaurants, cafés and hotels
People decide where to eat and stay on their phones, often within a few minutes. The places that win are the ones whose menu, prices, hours and booking button are right there, and not inside a PDF.
From
£99 /mo
→The short answer
Good hospitality website design puts the menu, opening hours, location and booking or ordering button on the first screen of a phone, and lets you take bookings and orders directly instead of paying a commission on each one. We build websites for cafés, restaurants, pubs and hotels from £99 a month, and you see yours before you pay.
(01)How diners choose
From the Food Standards Agency's own survey.
What diners check before they choose
41%
of people surveyed considered the food hygiene rating when deciding where to eat out
Source: Food Standards Agency
A good hygiene rating is worth showing where people decide, which is increasingly online. The Food Standards Agency provides digital badges so you can show your rating on your website; it's a legal requirement to display it at your premises in Wales and Northern Ireland, and voluntary in England2.
Beyond the rating, the questions are always the same: what's on the menu and what does it cost, are you open now, where exactly are you, can I book, and do you cater for my diet. A good hospitality site answers all five without a single tap into a PDF.
(03)Bookings and orders
Every booking or order through someone else costs something.
Taking bookings and orders: what each route costs
| Route | What it costs you | Who owns the customer |
|---|---|---|
| Delivery apps | A commission on each order, set in your agreement with the app; one restaurant told Which? it paid 30% on orders over £25 and 33% below5 | The app |
| Online travel agencies, for rooms | A commission on each booking, set in your agreement | Mostly the agency |
| Google's free hotel booking links | Nothing: the link goes to your own website6 | You |
| Your own website | Card fees, such as Stripe's 1.5% + 20p on standard UK cards7, plus any booking or ordering software | You |
Few places can drop the apps and agencies entirely: they bring customers you'd never reach yourself. The aim is to make your own website the easiest place to book or order for everyone who already knows you, so the commission goes only on genuinely new customers.
(04)Hotels, B&Bs and pubs
Rooms: direct bookings and the agencies
Google's free booking links
Hotels can appear with a free link to book on their own website, on Google Search and Maps, alongside the paid listings6. Smaller properties can add rates through their Google Business Profile.
A reason to book direct
Breakfast included, a late check-out, a better room when it's free, or simply your own cancellation terms. Say it clearly on every room page.
Pubs with rooms
Three customers in one: drinkers, diners and overnight guests. Each needs its own route from the homepage, and its own page.
(05)A concept site
For a fictional café.
What a café's homepage can look like
(06)For food and hospitality
Websites, search and marketing for hospitality
(07)What it costs
No build fee.
Hospitality websites from £99 a month
SEO WebsiteFits this best
£99
a month
For getting a proper, findable website live.
- Website design and build
- Hosting and maintenance
- Mobile-first design
- Keyword research and on-page SEO
- Sitemap and indexing set-up
- Local SEO and Google Business Profile support
Traffic Growth
£199
a month
For turning the site into a steady source of enquiries.
- Everything in SEO Website
- New SEO content and service pages each month
- Location pages where they're justified
- Better calls to action and enquiry forms
- Monthly report with recommendations
Growth Partner
£499
a month
For businesses ready to push hard on growth.
- Everything in Traffic Growth
- Competitor and market analysis
- Strategic landing pages and customer journeys
- Monthly performance review call
- A prioritised growth plan
Questions
(08)Questions
If you want orders without the app's commission, yes. Regulars who already know you will happily order direct if it's easy, and every one of those orders costs you card fees rather than a commission.
Yes. We connect the booking system you already use, or a simple one if you don't have one, and put the booking button on every page. Bookings come straight to you.
Yes. Pubs with food and rooms get a route for each kind of customer, and B&Bs get room pages with a clear reason to book direct rather than through an agency.
Sources
(09)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Food and You 2: Wave 10 key findings, Food Standards Agency. Checked 26 October 2026.
- 2Food hygiene rating publication and displaying your rating, Food Standards Agency. Checked 26 October 2026.
- 3Allergen guidance for food businesses, Food Standards Agency. Checked 26 October 2026.
- 4Calorie labelling in the out of home sector: implementation guidance, GOV.UK (Department of Health and Social Care). Checked 26 October 2026.
- 5The hidden costs of the food delivery revolution, Which?. Checked 26 October 2026.
- 6Free booking links, Google Hotel Center Help. Checked 26 October 2026.
- 7Pricing and fees (UK), Stripe. Checked 26 October 2026.
(10)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.