Café and coffee shop logo design
A café's logo is handed to every customer: on the cup they carry down the street, the loyalty card in their wallet and the bag their cake goes home in.
Logos from
£199
→The short answer
A good café or coffee shop logo prints cleanly round a takeaway cup, works as a tiny stamp on a loyalty card, and looks like your place rather than every other bean and steam swirl. Ours start at £199, and you see the logo on your own cups, cards and window before you pay anything.
(01)Eight concepts
For fictional cafés and coffee shops, from tea room to coffee van.
Café and coffee shop logo ideas
Concept Bramble & BeanCoffee house
A cup and a rounded name that sit comfortably on a takeaway lid, a loyalty card and a chalkboard.
Concept Lantern CoffeeSpecialty coffee
A single bean in a deep blue disc, a colour no other café on the high street is using.
Concept The Copper KettleTea room
A round badge with initials at its heart, in the manner of an old enamel sign, for a tea room that sells nostalgia as much as scones.
Concept Mug & MuffinNeighbourhood café
A friendly rounded monogram that becomes the stamp on every loyalty card.
Concept Second ShotEspresso bar
A short name in a precise mono type, with a red full stop: one stamp, one colour, on a plain white cup.
Concept Harbourside CaféSeaside café
Two waves and a warm serif, for a café whose view is half of what it sells.
Concept Fieldhouse KitchenCafé and brunch
The first word in tall capitals, the second small: a sturdy name for a café that's busy all weekend.
Concept Dockside CoffeeCoffee van
A van in a shield, for a mobile café whose logo is painted on the hatch and printed on a sandwich board.
(02)The cup test
The logo customers carry down the street for you.
Logos for cups, sleeves and stamps
It wraps round a curve
On a cup, the edges of a wide logo disappear round the side. A logo that's roughly as tall as it is wide, or a mark that works on its own, stays in view.
Printed cups, or plain ones and a stamp
Printed cups need a minimum order and cash up front. Many small cafés start with plain cups and a rubber stamp or a sticker, which needs a one-colour logo with no fine lines.
The sleeve and the lid
A cardboard sleeve is printed in one colour on brown card; a sticker on the lid is often 3 or 4 centimetres across. We give you a version for each.
Next to the latte art
On a cup in an Instagram photo, your logo is the only thing that says where the coffee came from. It needs to be readable at a glance, not just pretty up close.
(03)Card and window
The loyalty card and the window
A loyalty card is the cheapest marketing a café has, and it lives in your customers' wallets. Design the stamp first: a small version of your mark, inked by hand at the counter, that still looks like you when it's printed slightly off-centre.
Your window is the other big one. Vinyl lettering has to read from across the street in daylight, and at night against a lit room. We lay out the window with your name, your opening hours and a clear space beside the door.
(04)Hygiene rating
The other badge on your door.
Where your food hygiene rating goes
The food hygiene rating sticker shares your door with your logo. In Wales and Northern Ireland the scheme is set out in law and the sticker must be displayed; in England it's voluntary1, though in 2023 just over two-thirds of English food businesses were displaying one2. The Food Standards Agency suggests showing it where customers can easily see it, such as the window, the door or your menu, and gives businesses images to use online instead of the window sticker artwork3.
So when we lay out your door and window, we leave the sticker's space clear and at eye level, and keep your logo away from it. A good rating is worth showing off; it shouldn't have to compete with your branding to be seen.
(05)Avoiding clichés
Standing out from the bean and the steam
- One symbol, not three. A bean, a cup and three wisps of steam together is the most common café logo there is. Pick one, or none.
- A colour nobody nearby uses. Most cafés reach for brown and cream. A deep blue, a green or a red stands out in a row of shops.
- Use your place. A street name, a harbour, a mill: something true about where you are is harder to copy than a coffee bean.
- Let the name lead. People recommend a café by name. If the name is good, a confident wordmark can be enough.
(06)Prices
One payment, after you've approved the design.
Logo and branding packages
Logo
£199
one-off
A strong logo, ready to use everywhere.
- Logo designed for your business, with a free preview first
- A main version, a stacked version and a small icon
- Colour, black and white versions
- Files for print, web and social media
Logo and identity
£349
one-off
A logo plus the colours and type that go with it.
- Everything in Logo
- Colour palette and typefaces
- Business card and letterhead
- Profile images for Google, WhatsApp and social media
- A short guide to using it all
Full brand
£499
one-off
Everything a business needs to look the part.
- Everything in Logo and identity
- Full brand guidelines book
- Uniform, van and signage artwork
- Email signature, invoice and social post templates
(07)More food logos
Logo ideas for other food businesses
Questions
(08)Questions
Yes, and for a new café it's often the sensible start. We give you a one-colour version without fine lines, sized for a stamp or a lid sticker, so it prints clearly by hand.
It can, but so many do that it rarely helps you stand out. A strong name, a local reference or a single distinctive symbol usually does more. We show you options with and without one.
Yes. Ask for them when you request your preview and we'll confirm in writing which package covers them before you pay. You approve the design first; a printer of your choice prints the cards.
Sources
(09)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Food Hygiene Rating Scheme, Food Standards Agency. Checked 26 October 2026.
- 2Food Hygiene Rating Scheme: audit of display and business survey 2023, Food Standards Agency. Checked 26 October 2026.
- 3Making the most of your food hygiene rating, Food Standards Agency. Checked 26 October 2026.
(10)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.