How much does a logo cost in the UK?
A logo can cost nothing or thousands of pounds. The price mostly follows how much thinking goes into it, and what you're allowed to do with it afterwards.
→The short answer
A logo in the UK costs nothing from a free tool, £249–£1,099 through a design contest such as 99designs, about £500–£1,000 from a freelancer and £1,000–£3,500 from a small or mid-size agency. Brand guidelines add more. What you're really paying for is the thinking, the files and the right to own the result.
(01)Market prices
Published figures, linked to their sources below.
What a logo costs in the UK, by route
| Route | Typical cost | What you usually get | Source |
|---|---|---|---|
| Free online tool | £0 | A logo you assemble yourself from fonts, shapes and templates | 1 |
| Design contest | £249–£1,099 | Many quick concepts from different designers; you pick one and it's refined | 2 |
| Freelance designer | £500–£1,000 | One designer, a few concepts from a brief, changes and final files | 3 |
| Small agency | £1,000–£2,000 | Some research, several concepts, presentation and files | 3 |
| Mid-size agency | £2,000–£3,500 | More research and testing, often with more people involved | 3 |
| Logo and brand guidelines | £1,500–£5,000 | The logo plus rules for colours, type and how it's used | 3 |
Contest prices are 99designs' UK packages, which exclude tax. Freelancer and agency ranges come from one UK design studio's published research; other studios quote different ranges, and London tends to cost more.
The 99designs packages show how the market prices effort: Bronze at £249 promises around 30 concepts, Gold at £739 around 90, and Platinum at £1,099 around 60, because Platinum is limited to its most experienced designers2. More concepts isn't the same as a better logo. One designer who understands your business is often worth more than ninety who don't.
If a designer is VAT-registered, they add VAT at the standard rate of 20% on top of their price4. Ask whether a quote includes it.
(02)What drives the price
Two quotes for "a logo" can be for very different jobs.
Why one logo costs £200 and another £2,000
Research before drawing
Looking at your competitors, your customers and where the logo will be used takes time. Cheap logos usually skip it, which is why they often look like everyone else's.
How many concepts
Each first design is a separate piece of work. Three well-argued ideas cost more than one; thirty quick sketches can cost less than either.
How many changes
Whether changes are included, and how many, is one of the biggest differences between quotes. Check what happens if you need more.
Versions and files
A logo that has to work on a van, a polo shirt and a browser tab needs a simplified version, a one-colour version and an icon. Some quotes include them; some charge for each.
Guidelines
Rules for colours, type, spacing and use, so a sign maker or a new website designer gets it right without asking you. Often priced as a separate package.
Ownership
Whether the copyright in the final logo becomes yours, and when. Some designers keep it and give you a licence to use it, which matters if you want to register a trade mark or sell the business.
Who does it
Experience, reputation and overheads. An agency's price includes account managers, offices and meetings, not just design time.
(03)What to spend
How much to spend, depending on where the logo will go
Testing an idea£0 to a few hundred
A free tool or a cheap contest is fine for a side project or a market stall you're trying out. Expect to pay for a proper logo later if it takes off, and know that a template-based logo usually can't be registered as a trade mark1.
A local business with vans, uniforms or a shopfrontWorth designing properly
The logo will be painted, stitched and printed, often at your expense, so changing it later is costly. Pay for one designed properly, with every version you'll need, before you spend on signwriting.
A growing company with staff and suppliersLogo plus guidelines
When other people produce things with your logo on, guidelines save money every time someone gets it wrong. A brand book like the one we made for Repairs Plus is what that looks like.
Our own logo packages are fixed prices, paid once you've approved the design. Everything in each package is listed below.
Logo
£199
one-off
A strong logo, ready to use everywhere.
- Logo designed for your business, with a free preview first
- A main version, a stacked version and a small icon
- Colour, black and white versions
- Files for print, web and social media
Logo and identity
£349
one-off
A logo plus the colours and type that go with it.
- Everything in Logo
- Colour palette and typefaces
- Business card and letterhead
- Profile images for Google, WhatsApp and social media
- A short guide to using it all
Full brand
£499
one-off
Everything a business needs to look the part.
- Everything in Logo and identity
- Full brand guidelines book
- Uniform, van and signage artwork
- Email signature, invoice and social post templates
(04)Get it in writing
Tick each one off before you pay, whoever you choose.
Before you pay for a logo, get these in writing
For the full list of logo files and what each one is for, see logo design.
(05)Red flags
Tick any you've seen in a quote or an advert.
Red flags when buying a logo
Questions
(06)Questions
Because "a logo" can mean a template with your name typed in or weeks of research, concepts, testing and guidelines. Compare quotes on what's included, not the headline price.
It can be, if you write a clear brief and have time to give feedback to many designers. The trade-off is that most concepts are made quickly, without knowing much about your business.
The design fee is often the smaller part. Repainting vans, reordering uniforms and replacing signs and printed stock usually costs more, which is why it pays to get a logo that works everywhere first time. See rebranding if you're already there.
You don't have to, but registering gives you stronger rights to stop others using something similar. The trade mark basics on our logo design page cover the costs and steps.
Sources
(07)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Can I trademark a logo I designed on Canva?, Canva Help Centre. Checked 26 October 2026.
- 2Pricing: logo design, 99designs UK. Checked 26 October 2026.
- 3Branding design costs in the UK, Whito. Checked 26 October 2026.
- 4VAT rates, GOV.UK. Checked 26 October 2026.
(08)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.