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Guides

What things cost, how to do them yourself, and free templates to download. Written for small businesses, with every figure linked to where it came from.

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(01)Cost guides

UK prices, with their sources.

What it costs

Cost guide · WebsitesHow much does a website cost in the UK? (2026)UK website design prices for 2026, from DIY builders to bespoke builds, with sources. Plus running costs, hidden extras, red flags and a calculator to total it up.Cost guide · SEOHow much does SEO cost in the UK? (2026)UK SEO pricing for 2026: what freelancers and agencies charge each month, what each budget buys in hours, contract traps and red flags. With sources and a calculator.Cost guide · Logo designHow much does a logo cost in the UK?UK logo design costs in 2026: what a logo costs from a free tool, a design contest, a freelancer or an agency, what drives the price, and what to get in writing.Cost guide · Social mediaSocial media management prices in the UKSocial media management prices in the UK for 2026: what freelancers, agencies and an in-house hire cost a year, what changes the price, and red flags to avoid.

(02)How-to guides

Things you can do yourself.

How to do it

Guide · Online coursesOnline course marketing: how to sell a course in the UKOnline course marketing for UK course creators: own site vs Udemy and course platforms, building an email list, a six-week launch plan, ads that stay within UK rules, and a launch checklist.Guide · LogosLogo ideas for small businessesLogo ideas for small businesses: eight ways to find a logo idea that's yours, with concept examples, the four types of logo, tests to run before you choose, and ideas by industry.Guide · ReviewsHow to get more Google reviewsHow to get Google reviews for a small business: making your review link, when and how to ask, message templates, Google's rules and UK law, and replying well.Guide · ConstructionConstruction company marketing: a UK guideConstruction company marketing in the UK: how homeowners, developers, main contractors and public buyers choose, frameworks and tenders, branding mistakes, marketing ideas and a checklist.Guide · RepairMarketing a repair business or garageGarage marketing ideas and repair business marketing: lessons from two repair websites we built, MOT and service reminders, a seasonal plan, honest offers and a 10-point checklist.Guide · CleaningCleaning business marketing guideCleaner marketing that fills a round: where cleaning clients come from, leaflets and local groups, winning commercial contracts, keeping clients, and a 10-point checklist.Guide · BeautyBeauty salon marketing guideBeauty salon marketing ideas that fill your diary: rebooking, reviews, a referral scheme that works, quiet-day ideas, local search and a 10-point checklist.Guide · E-commerceE-commerce marketing guideMarketing for e-commerce, for small UK online shops and clothing brands: a channel plan, email that follows PECR, social media for e-commerce, the numbers to watch, and a checklist.Guide · CareCare home marketing guideCare home marketing for UK providers: how families choose, handling enquiries well, local referrers, recruitment marketing for carers, sharing resident stories with consent, and a checklist.Guide · Food and hospitalityRestaurant and café marketing guideRestaurant marketing ideas for UK restaurants and cafés: the real cost of delivery apps, winning direct orders, loyalty that works, reviews, local press and a checklist.

(03)Free tools

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Free templates

(04)How we write them

Where the numbers come from

Every figure has a source

Prices and statistics link to where they came from: GOV.UK, regulators, trade bodies, or the providers' own price pages. If we can't find a source for a number, it isn't in the guide.

We say whose figures they are

When a price range comes from one company's research rather than an official source, the guide says so, so you can judge it for yourself.

Dated

Prices change. Each guide shows when it was last updated, and each source shows when we read it.

Honest about our own prices

Where we sell the thing a guide is about, our price sits alongside the market's, and the guide still covers the other ways of doing it.

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