Bakery logo design
A bakery's logo goes home with every customer: on the cake box, the paper bag, the sticker that seals it and the label that lists what's inside.
Logos from
£199
→The short answer
A good bakery logo looks as good as the bakes, prints in one colour on a paper bag or a cake box, and leaves room on the label for the ingredients and allergens the law requires. Ours start at £199, and you see the logo on your own boxes, bags and labels before you pay anything.
(01)Eight concepts
For fictional bakeries, patisseries and home cake businesses.
Bakery logo ideas
Concept Rye Street BakeryBakery
An ear of wheat and a warm serif: traditional enough for a bakery, simple enough to stamp on a paper bag in one colour.
Concept Crumb & CrustArtisan bread
A rounded monogram that becomes a sticker sealing every loaf bag and a stamp on the counter's paper.
Concept Sugarloaf CakesHome cake business
A cupcake over the name in a soft purple: friendly for birthday orders, clear on an Instagram post and a cake board sticker.
Concept Bakehouse 42Neighbourhood bakery
A street number made part of the name, split over two lines, so the logo tells people where to find you.
Concept Miller's DaughterBakery and café
A round badge with initials at its heart, like the stamp on a flour sack, for a bakery with a family story.
Concept Flourish PatisseriePatisserie
An elegant serif wordmark for French pastries and celebration cakes, at home on a ribboned box.
Concept Whisk & WonderCelebration cakes
A whisk in a teal disc, a colour that stands out in a sea of pastel cake logos.
Concept The Pie BarrowPies and market stall
A fork in a shield, bold enough for a market banner and the lid of a pie box.
(02)Boxes and bags
Where a bakery logo spends most of its life.
Boxes, bags and stickers
| Packaging | How it's usually branded | What the logo needs |
|---|---|---|
| Paper bags | A rubber stamp or one-colour print on brown or white paper | A one-colour version with no fine lines |
| Cake boxes | A sticker on the lid, or a printed box for bigger orders | A round or square version that fits a 4 to 6 cm sticker |
| Bread bags | A sticker sealing the bag | A small mark that still reads on a crinkled surface |
| Cake boards and toppers | A small sticker or a printed topper | A tiny version for under the cake, and a decorative one for on top |
| Market stall | A banner or table cloth | A wide version, readable from the other side of the aisle |
(03)Labels and the law
The logo shares the label with information that has to be there.
Leaving room for ingredients and allergens
If you pack bakes on your premises before customers choose them, such as sandwiches, cookies in bags or cakes in boxes on the shelf, the label must show the name of the food and a full ingredients list with the allergens emphasised, for example in bold or capitals. A separate "Contains:" line is not enough on its own1.
That changes how we design your label. The logo goes small, in a corner; the name of the bake is clear; and the ingredients panel has room for a long list in readable type. A label that looks lovely but crams the allergens into tiny print is a label you'll have to throw away.
A bakery label, checked
(04)Home bakers
Starting a cake business from home
Many bakeries start in a home kitchen. Before you start selling, a home food business must register with the local council, at least 28 days before trading begins; registration is free2. The name you register is your trading name, so it's worth settling the name and the logo together, before the stickers and the Instagram account go out with it.
Changing your trading name later means reprinting every label and sticker and renaming every profile. Getting the name right first time saves all of that.
(05)Prices
One payment, after you've approved the design.
Logo and branding packages
Logo
£199
one-off
A strong logo, ready to use everywhere.
- Logo designed for your business, with a free preview first
- A main version, a stacked version and a small icon
- Colour, black and white versions
- Files for print, web and social media
Logo and identity
£349
one-off
A logo plus the colours and type that go with it.
- Everything in Logo
- Colour palette and typefaces
- Business card and letterhead
- Profile images for Google, WhatsApp and social media
- A short guide to using it all
Full brand
£499
one-off
Everything a business needs to look the part.
- Everything in Logo and identity
- Full brand guidelines book
- Uniform, van and signage artwork
- Email signature, invoice and social post templates
(06)More food logos
Logo ideas for other food businesses
Questions
(07)Questions
No. Pastels are so common for cakes that a deeper colour, like teal, navy or a strong red, often stands out more on a shelf or an Instagram grid. We choose colours that suit your bakes and print well on brown and white paper.
Yes. We design the sticker and a label layout with room for the ingredients and allergens, and supply files your label printer can use. Tell us what you sell when you ask for your preview, and we'll confirm in writing which package covers it.
You need a name before you register with the council, and a simple logo before your first sticker or social post. Starting with both settled means you won't have to redo your labels and profiles later.
Sources
(08)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Introduction to allergen labelling changes for prepacked for direct sale (PPDS) food, Food Standards Agency. Checked 26 October 2026.
- 2Register a food business, Food Standards Agency. Checked 26 October 2026.
(09)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.