Hotel and B&B logo design
A small hotel's logo has to look right in two very different places: on a sign by the road at forty miles an hour, and stitched on a towel in a quiet room.
Logos from
£199
→The short answer
A good hotel logo reads on a roadside sign, looks at home embroidered on linen and printed on a key fob, and stays recognisable as a tiny square on booking sites. Ours start at £199, and you see the logo on your sign, your rooms and your booking listing before you pay anything.
(01)Eight concepts
For fictional small hotels, B&Bs and inns.
Hotel and B&B logo ideas
Concept The LarchesCountry house hotel
A calm serif wordmark with a gold full stop, quietly expensive on a gatepost and a menu card.
Concept Seaview Guest HouseBed and breakfast
A bed over a friendly rounded name: says "rooms" at a glance on a roadside sign and a booking thumbnail.
Concept Harbour InnInn with rooms
A round badge in the spirit of a hanging inn sign, with initials big enough for a beer mat.
Concept Maple LodgeB&B and holiday lets
A leaf in a warm brown disc, for a lodge whose garden and trees are what guests remember.
Concept Wren HouseBoutique hotel
A serif monogram in plum and gold, made to be embroidered on robes and pressed into the wax seal on a letter.
Concept Hollins HallHotel and wedding venue
A reception bell in a shield: a crest for a grand old building, simple enough for a wedding invitation.
Concept Stay SmithfieldCity aparthotel
A modern wordmark with a teal full stop, for city guests who book on their phones and check in with a code.
Concept Ferryman's RestRiverside B&B
A room key beside the name, the shape that ends up on every key fob and "do not disturb" sign.
(02)Where it lives
From the road to the pillowcase.
Where a hotel logo has to work
| Where | The limit | What the logo needs |
|---|---|---|
| The roadside sign | Read from a moving car, often at dusk | A short name in large, plain letters with high contrast |
| Booking sites and maps | A small square beside your photos and reviews | A mark or monogram that reads at thumbnail size |
| Towels, robes and linen | Embroidered, often white on white | A simple monogram or crest drawn for thread |
| Key fobs and cards | Engraved, embossed or printed small | A compact version, often the monogram alone |
| Breakfast menus and room guides | Printed in-house, often in black | A one-colour version that still looks smart |
| Emails and confirmations | Shown small at the top of an email | A wide version that loads fast and stays sharp |
(03)Star ratings
Earned stars, shown honestly.
Star ratings, award badges and your logo
A star rating or award badge beside your logo can win bookings. Showing one you don't hold is a serious mistake. When a Cornish hotel put the AA logo and "AA 4*" on its website without evidence of the rating, the Advertising Standards Authority ruled the ad misleading under the advertising code's rule on trust marks and endorsements, and told it not to claim the endorsement again1.
How we handle ratings and awards
- We never build stars, rosettes or award shapes into your own logo.
- Rating badges go beside the logo, using the awarding body's own artwork, only while the rating is current.
- Review scores from booking sites are shown as the site allows, with the date, not redrawn in your colours.
- If a rating lapses, the layouts we supply make it easy to remove without redesigning anything.
(04)The linen test
A logo you can stitch
The most luxurious place a hotel's logo goes is also the hardest: a towel, a robe or a pillowcase. Embroidery turns thin lines into blobs and small type into a smudge, and white thread on white cotton only shows up as texture.
So every hotel identity we design has a stitch-ready version: usually a monogram or a simple crest, with lines thick enough for thread, that looks deliberate even when it's tone on tone. Get it right and it says more about the stay than any sign.
(05)Prices
One payment, after you've approved the design.
Logo and branding packages
Logo
£199
one-off
A strong logo, ready to use everywhere.
- Logo designed for your business, with a free preview first
- A main version, a stacked version and a small icon
- Colour, black and white versions
- Files for print, web and social media
Logo and identity
£349
one-off
A logo plus the colours and type that go with it.
- Everything in Logo
- Colour palette and typefaces
- Business card and letterhead
- Profile images for Google, WhatsApp and social media
- A short guide to using it all
Full brand
£499
one-off
Everything a business needs to look the part.
- Everything in Logo and identity
- Full brand guidelines book
- Uniform, van and signage artwork
- Email signature, invoice and social post templates
(06)More hospitality logos
More for hotels and hospitality
Questions
(07)Questions
Only if it suits the building and the guests you want. A crest feels right for a country house or a historic inn and wrong for a city aparthotel. Many small hotels do best with a strong wordmark plus a monogram for linen and key fobs.
No. Ratings change and belong to the body that awards them. Show the badge beside your logo, using its official artwork, while the rating is current.
We test it as a small square beside listing photos before you approve it. If the full name won't read at that size, we design a monogram for those places.
Sources
(08)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1ASA ruling on The Snooty Fox, Advertising Standards Authority. Checked 26 October 2026.
(09)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.