Plumber website design
A plumber's website has to do two jobs: reassure someone with water through the ceiling at 10pm, and win the boiler replacement they're planning for next month.
Plumber websites from
£99 /mo
→The short answer
Good plumber website design puts your Gas Safe registration, your emergency number and the areas you cover in the first screen, then gives boilers, bathrooms and repairs a page each with typical prices. We build plumbing and heating websites from £99 a month with local SEO included, and show you yours free before you pay.
(01)Gas Safe on show
The first thing a careful customer looks for.
Your Gas Safe registration, done properly
Anyone doing gas work in a home must be on the Gas Safe Register, by law1. Customers are told to check, and Gas Safe makes it easy: the register can be searched online, and registered engineers carry a photo ID card that lists the kinds of gas work they're qualified to do2.
How we show it on your site
- Your registration number near the top of the homepage and on every gas-related page.
- A link to the Gas Safe Register's own checker, so customers can confirm it in seconds.
- The categories of work you're registered for, in plain words: boilers, cookers, fires.
- The Gas Safe logo used the way the register's rules allow, only if you're registered.
(02)Emergency and boilers
The two kinds of plumbing customer behave very differently.
Emergency pages and boiler pages
The emergency pageNeeds an answer now
Leaks, burst pipes, no hot water. The page leads with your number and when you answer it, the areas you'll come out to, and what to do while they wait: where the stopcock usually is, and when to turn off the electrics. Clear, calm, and nothing to read before the phone number.
Boiler installationPlanned and compared
Customers compare three quotes and read every word. The page explains the brands you fit, what a typical installation includes, how long it takes, the guarantee on offer, and roughly what it costs, then asks for photos of the current boiler and flue with the enquiry.
Boiler servicing and repairs
Annual service reminders bring customers back every year. A page for servicing, with a simple way to book next year's, keeps them coming to you rather than whoever answers first.
Bathrooms and other planned work
Their own pages with photos of finished jobs, because these customers choose on looks as much as on price.
(03)Manufacturers and schemes
Manufacturer accreditations and memberships
Many boiler manufacturers run accredited installer schemes, and some let accredited installers offer a longer warranty. If you belong to one, it's a strong reason to choose you, and it belongs on your boiler page with the warranty explained in plain English. The same goes for trade associations and any other scheme you're a member of: we show each one with its own rules for using its logo, and a link to check you where the scheme has one.
(04)Prices for common jobs
"How much?" is the first question. Answer it before they ask.
Pricing pages for common plumbing jobs
You don't have to publish fixed prices. But a "from" price or a typical range for your common jobs answers the question every customer has, filters out people expecting something different, and gives search engines a reason to show your page for "how much does it cost to…" searches.
| Job | What's included | Your typical price |
|---|---|---|
| Annual boiler service | Safety checks, cleaning, a written record | Your price |
| Replace a radiator | Like-for-like, drained and refilled | Your range |
| Fix a leaking tap | Washer or cartridge, parts included | Your price |
| Unblock a sink or toilet | Within your normal hours | Your price |
| Combi boiler replacement | Typical installation, flue and controls | Your range |
We never put a price on your site you haven't given us.
(05)A concept homepage
For a fictional plumbing and heating business.
What a plumber's homepage can look like
(06)What it costs
No build fee.
Plumber websites from £99 a month
SEO WebsiteFits this best
£99
a month
For getting a proper, findable website live.
- Website design and build
- Hosting and maintenance
- Mobile-first design
- Keyword research and on-page SEO
- Sitemap and indexing set-up
- Local SEO and Google Business Profile support
Traffic Growth
£199
a month
For turning the site into a steady source of enquiries.
- Everything in SEO Website
- New SEO content and service pages each month
- Location pages where they're justified
- Better calls to action and enquiry forms
- Monthly report with recommendations
Growth Partner
£499
a month
For businesses ready to push hard on growth.
- Everything in Traffic Growth
- Competitor and market analysis
- Strategic landing pages and customer journeys
- Monthly performance review call
- A prioritised growth plan
Questions
(08)Questions
Yes, if you do gas work. Customers are told to check it, and showing it with a link to the register's checker saves them looking. We put it where people look first.
A "from" price or a typical range for common jobs helps: it answers the first question customers have and filters out jobs that aren't right for you. You decide the figures; we never publish a price you haven't given us.
If you take them, yes: we make your number and hours clear on an emergency page, with a tap-to-call button. If you don't, we say so, so you aren't woken by calls you can't take.
Yes. The site is written around the work you actually do, whether that's boilers and heating only, renewables, or general plumbing.
Sources
(09)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Gas safety for employers, Health and Safety Executive. Checked 26 October 2026.
- 2Gas Safe Register, Gas Safe Register. Checked 26 October 2026.
(10)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.