SEO for plumbers
Most plumbing searches are made on a phone, close to home, by someone who wants an answer today. SEO for plumbers is about being the business they find first, and trust.
Plumber SEO from
£99 /mo
→The short answer
SEO for plumbers means appearing when people nearby search for an emergency plumber, a boiler repair or a new bathroom. The local map results are won mainly through your Google Business Profile and reviews; the wider results through a page for each service on your website. We do both from £99 a month.
(01)What customers type
Examples of real phrasing. Not measured volumes: they vary by town.
How people search for a plumber
Right now
emergency plumber near me
24 hour plumber [town]
burst pipe
no hot water
boiler not working
blocked toilet plumber
Planning ahead
boiler service [town]
new combi boiler cost
bathroom fitters near me
power flush
replace radiators
landlord gas safety certificate
Notice how different the two lists are. Urgent searches want a phone number; planned ones want detail, prices and proof.
(02)Out of hours
Only promise the hours you'll really answer.
Winning emergency and out-of-hours searches
Hours that tell the truth
If you take emergency calls, set those hours on your Google profile and say so on your site. If you don't, don't pretend: a missed 2am call does more harm than no listing.
An emergency page that loads fast
Number first, then the areas you'll come out to and what to do while waiting. People on this page are stressed and on mobile data.
Call tracking you can see
Count calls from your profile and site each month, so you know whether the emergency work is worth the broken nights.
Separate from planned work
Emergency customers and boiler-replacement customers want different things. Mixing them on one page serves neither.
(03)Boiler season
When heating goes back on, faults show up.
Getting ready for the cold
Heating that's been off all summer gets switched on in autumn, and faults that went unnoticed show up all at once. Plumbers who are visible before that rush get the calls; those who start posting when it's already cold are competing with everyone.
(04)The map results
Gas Safe and reviews in the local results
Google says local results depend on relevance, distance and prominence, and that reviews count towards prominence1. For plumbers, two kinds of trust signal do double duty: they help you rank, and they help you get chosen once you do.
Registration in plain sight
If you're on the Gas Safe Register, say so in your profile description and on every gas page of your site, with your number and a link to the register's own checker2. Customers are encouraged to check, and the ones who do are careful buyers.
Reviews that name the work
"Fixed our boiler on a Sunday" or "new combi in Wigston, tidy job" tell the next customer, and Google, exactly what you do and where. Ask every customer, the same day, and let them say it in their own words.
Replies to every review
Short, polite and specific, especially to the bad ones. Future customers read the replies as closely as the reviews.
(05)The first 90 days
In order, with no promised positions: you see what we did and what changed.
A 90-day SEO plan for plumbers
Days 1–30
Be findable
- Google profile fixed: category, services, real hours, areas
- Emergency page and contact page live
- Search Console and call counting set up
- Registration details on show
Days 31–60
Win planned work
- Boiler installation, servicing and repair pages
- A "from" price page for common jobs
- Review requests built into how you finish a job
Days 61–90
Grow
- Pages for the towns where you do most work
- Boiler season checklist done before the cold
- First report: calls, searches and what's next
SEO Website
£99
a month
For getting a proper, findable website live.
- Website design and build
- Hosting and maintenance
- Mobile-first design
- Keyword research and on-page SEO
- Sitemap and indexing set-up
- Local SEO and Google Business Profile support
Traffic GrowthFits this best
£199
a month
For turning the site into a steady source of enquiries.
- Everything in SEO Website
- New SEO content and service pages each month
- Location pages where they're justified
- Better calls to action and enquiry forms
- Monthly report with recommendations
Growth Partner
£499
a month
For businesses ready to push hard on growth.
- Everything in Traffic Growth
- Competitor and market analysis
- Strategic landing pages and customer journeys
- Monthly performance review call
- A prioritised growth plan
Questions
(07)Questions
Our plans start at £99 a month with local SEO included, and most plumbers who want steady new pages choose Traffic Growth at £199. Our SEO cost guide shows what different budgets buy across the market.
Yes. It's free, it's what appears in the map results when someone searches for a plumber nearby, and it's where most reviews are left. It's usually the first thing we fix.
It can shift the balance: detailed boiler pages, prices and photos of installs attract people planning a replacement. Small urgent jobs will always find you too, but you can make it clear what you do and don't take on.
Yes, from what you tell us about how you work. We ask you to check anything technical before it goes live, because it has your name on it.
Sources
(08)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Tips to improve your local ranking on Google, Google Business Profile Help. Checked 26 October 2026.
- 2Gas Safe Register, Gas Safe Register. Checked 26 October 2026.
(09)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.