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Garage, mechanic and car valeting logo design

A garage's logo sits on a fascia beside the MOT sign, on overalls covered in oil and on the job card in a customer's glovebox. It has to look dependable in all three.

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£199

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The short answer

A good garage or mechanic logo looks dependable on a fascia sign, survives oil-stained overalls and works small on job cards and key tags. Valeting and detailing firms need a sharper, more premium look. Ours start at £199, and you see the logo on your sign, workwear and paperwork before you pay anything.

(01)Eight concepts

For fictional garages, mechanics and valeting firms.

Garage, mechanic and car valeting logo ideas

Concept logos for fictional garages, mechanics and car care businesses, each shown on white and on its own colour.

(02)Where it lives

Where a garage logo has to work

The places a garage or valeting logo appears, and what each demands
WhereThe limitWhat the logo needs
The fascia signRead from the road, next to the MOT signA short name in bold letters, and colours that don't clash with the sign beside it
Overalls and workwearEmbroidered, then covered in oil and grimeA simple version in one colour that survives the wash
Job cards, invoices and key tagsSmall, printed in black, often handwritten onA compact one-colour version
Paper floor mats and air freshenersPrinted cheaply in one colourA bold mark with no fine detail
The valeting van or trailerSeen parked on customers' drivesThe logo, one number and a line on what you do
Before-and-after videosA small mark in the corner of a phone videoA symbol or monogram that reads at a tiny size

(03)MOT stations

Your logo shares the frontage with a sign that has rules.

The MOT sign and your trading name

An MOT test station must display the official three-triangles sign in a prominent position, no higher than 4.5 metres from the ground and no more than one on each road frontage. Its business trading name must be displayed clearly too1.

So when we lay out a garage's fascia, the MOT sign gets its own space and your logo takes the rest. We never echo the triangles or the sign's blue in your logo: customers should be able to tell the official sign from your brand at a glance, and the rules for the sign are set by the agency, not by you.

(04)Car makers' badges

How far a specialist can go.

Saying you specialise, without borrowing the badge

Plenty of independent garages specialise in one make, and saying so is fine. Using the car maker's logo in a way that suggests you're connected to it is not. In 2017 the Court of Appeal found that an independent BMW specialist in London had infringed BMW's trade marks through the way it used them in its name and advertising; BMW had not objected to the plain description "the BMW specialists"2. Car makers do take action: one independent dealer agreed to stop using a manufacturer's logo and pay its legal costs3.

What we do instead

  • Your own logo, with no car maker's badge, emblem or lettering style built into it.
  • A line in plain words beside it, such as "Independent BMW and Mini specialists".
  • Room on the sign and the website to say "not affiliated with" where it helps avoid confusion.

(05)Prices

One payment, after you've approved the design.

Logo and branding packages

Logo

£199

one-off

A strong logo, ready to use everywhere.

  • Logo designed for your business, with a free preview first
  • A main version, a stacked version and a small icon
  • Colour, black and white versions
  • Files for print, web and social media

Logo and identity

£349

one-off

A logo plus the colours and type that go with it.

  • Everything in Logo
  • Colour palette and typefaces
  • Business card and letterhead
  • Profile images for Google, WhatsApp and social media
  • A short guide to using it all

Full brand

£499

one-off

Everything a business needs to look the part.

  • Everything in Logo and identity
  • Full brand guidelines book
  • Uniform, van and signage artwork
  • Email signature, invoice and social post templates

Questions

(07)Questions

Not as part of your own branding. Saying in plain words that you specialise in a make is generally fine; using the maker's badge in a way that suggests you're an official dealer can infringe its trade marks. If in doubt, ask a solicitor or the maker before you order the sign.

Sources

(08)Sources

Every figure on this page comes from one of these. Checked on the date shown.

  1. 1MOT testing guide: appendix 2, facilities and security, GOV.UK (Driver and Vehicle Standards Agency). Checked 26 October 2026.
  2. 2BMW AG v Technosport London Ltd [2017] EWCA Civ 779, The National Archives (Find Case Law). Checked 26 October 2026.
  3. 3DC bans independent Merc dealer from using logo, AM Online. Checked 26 October 2026.

(09)Start a project

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