Repairs Plus brand guidelines
Everything needed to use the Repairs Plus identity correctly: the logo and its versions, colour, type, and the ready-made files for the website and every social platform.
Branding from
£199
(01)Brand idea
Access, handled.
Repairs Plus repairs and automates gates, garage doors and security systems in South Africa. The identity says that before anyone reads a word: the plus in the logo is a tapered Phillips screw head, the tool every technician reaches for first.
The plus
A screw head in crimson. It is the only place the brand uses red.
The wordmark
Lowercase Sora SemiBold. Direct and easy to read on a van, a gate sign or a phone.
The line
“Access, handled.” in Sora Medium. Gates, doors and alarms are all about getting in.
(02)Logo
The logo files are outlined, so they look the same everywhere. Never retype the logo.
Four versions, one for every surface
(03)Clear space and size
Give it room
Clear space
On every side, equal to x, the height of the plus. No text, edges or other graphics inside it.
80 px wide
The smallest the full logo appears on screen.
20 mm wide
The smallest the full logo appears in print.
Below 32 px
Use the symbol on its own.
(04)Monogram and symbol
When the full logo won't fit
The r+ monogram is for square spaces: profile pictures and app icons. The symbol is the screw head alone, for favicons and anything below 32 px.
(05)Colour
Steel is for secondary text on graphite. On bone, use graphite for all text.
Mostly graphite and bone. Crimson for the plus only.
(06)Typography
Free on Google Fonts.
Sora, in three weights
SemiBold 600 · Logo, headlinesGates, garage doors, security.
Medium 500 · Tagline, subheadsAccess, handled.
Regular 400 · Body textABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & + . , : ? !
(07)Logo misuse
Use the files as supplied
- Don't stretch or squash it.
- Don't recolour it.
- Don't outline it.
- Don't add shadows or effects.
- Don't rearrange the parts.
- Don't use the primary logo on a dark background: use the reversed one.
(08)Digital
Browser, home screen, inbox
(10)Website and link previews
Every shared link looks the part
(11)File guide
Vector logos are supplied as SVG for print and signage.
Which file goes where
| Where | File |
|---|---|
| WhatsApp Business profile | whatsapp-profile-640x640.png |
| Facebook profile and cover | facebook-profile-720x720.png · facebook-cover-1640x624.png |
| Instagram profile, post and story | instagram-profile-1080x1080.png · instagram-post-1080x1080.png · instagram-story-1080x1920.png |
| LinkedIn company page | linkedin-logo-400x400.png · linkedin-company-cover-1128x191.png |
| X (Twitter) | x-profile-400x400.png · x-header-1500x500.png |
| YouTube | youtube-profile-800x800.png · youtube-banner-2560x1440.png |
| Google Business Profile | google-business-logo-720x720.png · google-business-cover-1024x576.png |
| Website header | website-logo-header.svg, or the 2x PNG |
| Link previews | og-share-image-1200x630.png |
Want one for your business? Our logo design starts at £199, and a full brand with guidelines like these is £499. You see it before you pay. The full case study is on the Repairs Plus page.
(12)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.
(09)Social media
Shown without their contact line.
Sized for every platform