Repairs Plus
A new brand and a rebuilt website for a gate motor and garage door company in Johannesburg, without throwing away what the old site had earned in search.
(01)The brief
A better brand and a bigger site, without losing what ranked
Repairs Plus repairs and installs gate motors, garage door motors, electric fences, intercoms and CCTV. Its new owners took over a WordPress website that had been online for years and already appeared in Google for local searches. They wanted a brand that looked the part and a much better site, and they couldn't afford to lose those searches in the move.
(02)The brand
repairs+ · Access, handled.
Logo and monogram
A wordmark, an r+ monogram and a symbol that works on its own at favicon size.
Colour and type
Graphite, Crimson, Bone and Steel, with Sora for headings and IBM Plex Sans for reading, chosen to work on a van door and a phone screen alike.
A 16-page brand book
How it all fits together, from the logo's clear space to the WhatsApp profile picture. See the brand book.
(03)The website
Rebuilt from scratch, at the same addresses
Every working address kept
Each of the 166 working pages of the old site was rebuilt at exactly the same web address, and the old broken and duplicate addresses were redirected, so links and search results kept working through the move.
228 pages open at launch
Service, area, guide and price pages, each written for its own search, with more pages built and released in waves once Google has taken in the first set.
Pages from the official manuals
Gate motor manual and error-code pages written from the manufacturers' own manuals, linking to the official files rather than copying them.
Booking from a phone
A booking form with address lookup and photo upload, a confirmation email with a booking reference, and an alert to the office.
A jobs dashboard
The office assigns each booking to a technician, who opens it from a private link, completes it and uploads photos and the invoice.
(04)For a UK business
What we'd do the same for you
- Map every page of your old site before touching anything, and keep or redirect each one.
- Give your brand rules a home, so whoever prints your van or your shirts gets it right first time.
- Let customers book from their phone with photos of the problem, so you arrive with the right parts.
See website redesign and logo design for how we'd approach yours.
(05)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.