Taxi, courier and man and van logo design
A transport firm's logo is mostly seen moving: on a car door at a junction, the back of a van in traffic, a roof sign at night. It has to be read in the time it takes to pass.
Logos from
£199
→The short answer
A good taxi, courier or man and van logo reads in a second from a moving vehicle, works on a roof sign at night and a van's back doors, and suits the rules for your licence: a private hire car can't use every word a taxi can. Ours start at £199, shown on your own vehicle before you pay.
(01)Eight concepts
For fictional taxi, delivery and removals firms.
Taxi, courier and man and van logo ideas
Concept Northline TaxisHackney carriages
A round badge in black and yellow, the colours people look for at a rank, with initials big enough for a door.
Concept Riverside CarsPrivate hire
"Cars" rather than "Taxis" in the name, so the logo can go on the car without breaking the rules for private hire signs.
Concept Steady VanMan and van
A van beside a friendly rounded name: reliable, local and readable from the other side of the road.
Concept Swiftdrop CouriersSame-day courier
A parcel in a purple disc, a colour that stands out among the white vans in a loading bay.
Concept Homeward RemovalsHouse removals
A house over a serif name: the shape of what customers are trusting you with, in navy and red.
Concept Ashcroft LogisticsHaulage and logistics
The name split over two lines in tall capitals, sized to fill the side of a curtain-sider and a pallet label alike.
Concept Skyway TransfersAirport transfers
An arrow in a shield, in charcoal and gold, for an executive service that has to look the part outside Arrivals.
Concept Waypoint DeliveriesLocal delivery
A map pin beside the name: says "we find you" and works as a tiny icon in a tracking text.
(02)Taxi or private hire
The words on the car depend on your licence.
What a private hire car can and can't say
Outside London, a vehicle that carries passengers for hire but isn't a licensed taxi must not display a roof sign that includes words like "taxi" or "cab", or anything that suggests it's a taxi; doing so is an offence under section 64 of the Transport Act 19801. Councils can go further through their licence conditions, and some ban those words anywhere on a private hire vehicle2. London has its own rules.
That affects your logo more than you'd think. A private hire firm called "Riverside Taxis" may not be able to put its own name on its cars the way it wants. A name and logo built around "Cars", "Private Hire" or simply the town avoids the problem from the start.
Before you order signs for a private hire car
(03)Livery at speed
Logos that read from a moving vehicle
The back doors
The part of a van people stare at for longest, in a queue at the lights. Logo, what you do in three words, and the number, large.
The side
Seen for a second or two as you pass. A short name in bold type does more than a long one in a fancy font.
The roof sign
For taxis, often the first thing a customer sees at night. Simple letters, high contrast, and nothing the rules don't allow.
Plain white vans
Most vans are white. A logo designed on white, with one strong colour, is cheaper to apply than full livery and still stands out.
(04)Removals and man and van
Removals: the logo has to earn trust
Removals customers are handing over everything they own. Your logo should look like a firm that will still be there next week: solid type, a calm colour and nothing cartoonish. Beside it, on the van and the quote, show what customers actually check: your goods-in-transit insurance, any trade association you belong to (only if you're a member), and your reviews.
Man and van businesses can be friendlier, because the customer is often hiring a person. A name that sounds like someone you'd trust in your house, with a simple van or house symbol, usually beats anything clever.
(05)Prices
One payment, after you've approved the design.
Logo and branding packages
Logo
£199
one-off
A strong logo, ready to use everywhere.
- Logo designed for your business, with a free preview first
- A main version, a stacked version and a small icon
- Colour, black and white versions
- Files for print, web and social media
Logo and identity
£349
one-off
A logo plus the colours and type that go with it.
- Everything in Logo
- Colour palette and typefaces
- Business card and letterhead
- Profile images for Google, WhatsApp and social media
- A short guide to using it all
Full brand
£499
one-off
Everything a business needs to look the part.
- Everything in Logo and identity
- Full brand guidelines book
- Uniform, van and signage artwork
- Email signature, invoice and social post templates
(06)More for transport
More for transport and moving firms
Questions
(07)Questions
It can be risky. Outside London, a private hire car's roof sign mustn't say "taxi" or "cab", and some councils' licence conditions ban the words anywhere on the car. Check your council's conditions before you choose a name; a name built around "Cars" or the town avoids the problem.
Hackney carriage firms often use black and yellow because people already associate them with taxis. Private hire firms should avoid anything that makes the car look like a hackney carriage. We choose colours that suit your licence and stand out in your town.
A strong logo, the number and a line on what you do, applied as vinyl on a plain white van, does most of the work for a fraction of the price of full livery. We lay it out for the back and the sides of your own van.
Sources
(08)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Transport Act 1980, section 64: roof-signs on vehicles other than taxis, legislation.gov.uk. Checked 26 October 2026.
- 2Hackney carriage and private hire vehicle advertising: conditions, Torbay Council. Checked 26 October 2026.
(09)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.