Social media post ideas for builders and tradesmen
Most trades already have the best content there is: finished jobs. The trick is posting it regularly, saying something useful with it, and never giving away a customer's address.
→The short answer
Good construction social media post ideas show the work, the people and the know-how: before-and-after photos, a job in progress, a tip that saves a homeowner money, and the team behind the van. Below are 40 ideas, a month planned out for a roofer, six post templates, and the things a trade should never post.
(01)40 ideas
Eight themes, five ideas each.
40 social media post ideas for builders and tradesmen
Before and after
- The same view, before and after, side by side.
- A 15-second video walking from the old to the finished job.
- The problem you found, and how you fixed it.
- A small job done well: a gutter, a socket, a door that now closes.
- The finished job a year later, still looking right.
On the job
- First thing on site: the van loaded, the kit laid out.
- A tool or material you swear by, and why.
- A tricky bit, explained in a sentence.
- Clean-up at the end of the day.
- The view from the scaffold, ladder or roof.
Know-how
- Three things to check before you call us out.
- What a fair quote should include.
- Signs a small problem is about to become a big one.
- Myth or fact: a common belief about your trade.
- How long a typical job really takes, and why.
The team
- Meet the team, one person a week.
- An apprentice's progress, with their permission.
- A qualification or course someone's just passed.
- The van, freshly lettered or freshly cleaned.
- Tea on site: who makes the best brew?
Trust and proof
- A customer's review, quoted exactly, with a thank-you.
- Your scheme membership, and what it means for the customer.
- Your insurance and guarantees, explained plainly.
- Photos that show how you protect a home: dust sheets, floor protection.
- Paperwork done: the certificate or warranty that comes with the job.
Local
- A street or village you work in a lot, without house numbers.
- A local supplier or merchant you rely on.
- Another local trade you recommend.
- Weather warnings, and what to check afterwards.
- A local building or landmark, and the craft behind it.
Seasons
- Autumn: gutters, roofs and boilers before winter.
- A cold snap: how to stop pipes freezing.
- Spring: what winter has done to roofs, walls and paths.
- Summer: the jobs worth booking while the weather holds.
- Christmas: last booking dates and when you're closed.
Bookings and conversation
- Your calendar: dates free for quotes in the next fortnight.
- Which would you choose? Two finishes or materials.
- Guess what this is: a close-up of an old part.
- The question customers ask most, answered.
- How to get a quote: send us a photo.
(02)A month planned
Three posts a week for a fictional roofer.
A month of posts for a roofer
| Week | Posts |
|---|---|
| Week of Mon 1 Mar |
|
| Week of Mon 8 Mar |
|
| Week of Mon 15 Mar |
|
| Week of Mon 22 Mar |
|
| Week of Mon 29 Mar |
|
(03)Post templates
Six designs for fictional trades. Copy the structure, not the words.
Six post templates for builders and trades
Before and after
Slipped tiles, fixed before the rain got in
Old Town, last Tuesday. Two hours, no scaffold needed.
Cold snap tip
Know where your stopcock is
Find it now, before a pipe bursts at midnight.
Landlords
Is your electrical report due?
Rented homes in England need one at least every five years.
Meet the team
Jake, two years into his apprenticeship
Built his first full wall on our Elm Road extension.
Which would you choose?
Sage green or soft white?
Same hallway, two finishes. Vote below.
Autumn
Book your boiler service now
Before the first cold night. Dates free this week and next.
(04)What not to post
What a trade should never post
- House numbers, street names close enough to identify a home, or car number plates on a driveway.
- Keys, alarm panels, safes or the inside of someone's home, without their permission.
- Customers or their children in the background.
- Photos of unsafe work: no edge protection, a ladder in the wrong place, missing safety gear. Someone will notice.
- Complaints about a customer, however justified.
- Claims you can't back up, such as a guarantee you don't actually offer, or a scheme you've left.
If you'd rather someone else planned, wrote and posted it, see social media management: you approve every post first. More on getting found by homeowners is in SEO for tradesmen.
Questions
(05)Questions
For most trades working for homeowners, Facebook, especially local groups, and Instagram for before-and-after photos. Commercial contractors often get more from LinkedIn. Pick one or two and do them well.
Shoot in daylight, from the same spot before and after, with the mess cleared away. Hold the phone level, step back to show the whole job, then take one close-up of the detail you're proudest of.
Ask first, and leave out anything that identifies the home: house numbers, distinctive gates, car registrations. Most customers are happy to say yes if you explain you'll keep it anonymous.
(06)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.