SEO for roofers
Homeowners look for a roofer twice: in a hurry after a storm, and slowly when they're planning a new roof. Roofing SEO means being found both times.
Roofing SEO from
£99 /mo
→The short answer
SEO for roofers is making sure your business appears when people nearby search for roof repairs, replacements and storm damage. It rests on three things: a Google Business Profile set up as a roofing contractor, a page for each roofing service you offer, and steady reviews and job photos. We do all three from £99 a month.
(01)What customers type
Examples of how homeowners search for a roofer. Not measured volumes: the real numbers vary by area.
The searches that bring roofing work
Urgent: after storms and leaks
roofer near me
emergency roof repair
roof leaking after rain
storm damage roof repair
slipped roof tiles repair
chimney repair [town]
Planned: comparing and pricing
new roof cost
flat roof replacement
do I need building regs to replace my roof
fascia and soffit replacement
lead flashing repair
roofers [town] reviews
Each of these deserves an answer somewhere on your site, usually on the page for that service.
(02)Storm season
Storms create demand overnight. The roofers who prepared get the calls.
Planning content around storm season
The Met Office names storms from early September to late August the following year, when one has the potential for medium or high impacts1. Some seasons are busy: 2023/24 brought a record 12 named storms; 2025/26 was quieter2. Either way, the calls come in a rush, and from people who've never needed a roofer before and are searching on their phones.
August
Before the season
- A storm damage page ready: what to do, what you'll check, how fast you can come
- Your profile showing emergency hours, if you offer them
- Photos of storm repairs from last year, with permission
When a storm is named
On the day
- A Google Business Profile update: you're taking storm calls, and the areas you're covering
- The same message on Facebook and your site's homepage
- Honest response times: "within 48 hours" beats a promise you can't keep
The week after
After the storm
- Ask every storm customer for a review while the job is fresh in their mind
- Add the best repairs to your gallery
- Note which searches brought calls, in Search Console
(03)Your Google profile
Google Business Profile for roofers
The right category
Roofing contractor as your main category, with secondary categories only for work you really do, such as gutter cleaning.
Every service listed
Re-roofing, flat roofs, repairs, chimneys, fascias, lead work: in the words customers use, so your profile matches what they search.
Service areas, not your home address
Set the towns you cover and hide your address if customers don't come to you. Our local SEO page explains how.
Photos of finished roofs
Before and after, from the ground and, where it's safe, from the scaffold. New photos every few jobs keep the profile alive.
Reviews that name the job
"Replaced our flat roof in Kettering" helps more than "great job". Ask customers to mention what you did and where.
(04)Pages that rank
One page per service, each answering what customers ask before they call.
Roofing service pages that rank
Roof repairs
Common problems (slipped tiles, leaks, damaged ridges), how you find the cause, typical prices, and how quickly you can come out.
New roofs and re-roofing
Materials you work with, how long a typical job takes, scaffolding, guarantees, and building regulations. Re-roofing often needs building regulations approval, and replacing materials can change what's needed3: explaining that plainly builds trust.
Flat roofs
The systems you install, their pros and cons, and how long each typically lasts, with photos of your own jobs.
Chimneys, fascias, soffits and guttering
Separate pages if you do a lot of them; one combined page if you don't. Each still names the work clearly.
Storm damage
What to do while waiting, how you'll make it safe, and whether you'll deal with the insurer's paperwork.
(05)The first 90 days
What we do, in order. We never promise rankings; we show you what we did and what changed.
A 90-day SEO plan for a roofing company
Days 1–30
Foundations
- Google Business Profile set up or fixed
- Website live with your main service pages
- Search Console and analytics in your name
- Your details checked on the main directories
Days 31–60
Content
- Pages for each remaining service
- Your best jobs in a gallery, with towns
- A simple routine for asking for reviews
Days 61–90
Sharpen
- Storm damage page ready for the season
- Area pages where you have real work to show
- First look at which searches bring visits, and what to do next
SEO Website
£99
a month
For getting a proper, findable website live.
- Website design and build
- Hosting and maintenance
- Mobile-first design
- Keyword research and on-page SEO
- Sitemap and indexing set-up
- Local SEO and Google Business Profile support
Traffic GrowthFits this best
£199
a month
For turning the site into a steady source of enquiries.
- Everything in SEO Website
- New SEO content and service pages each month
- Location pages where they're justified
- Better calls to action and enquiry forms
- Monthly report with recommendations
Growth Partner
£499
a month
For businesses ready to push hard on growth.
- Everything in Traffic Growth
- Competitor and market analysis
- Strategic landing pages and customer journeys
- Monthly performance review call
- A prioritised growth plan
Questions
(06)Questions
Fixing your Google Business Profile can help within weeks of Google picking up the changes. Ranking your website for competitive searches takes months, and depends on your area and competitors. Nobody can honestly promise a position or a date.
Ads bring calls straight away, for as long as you pay. SEO takes longer but keeps working without paying per click. Many roofers use ads to fill quiet weeks while SEO builds. See Google Ads management.
We can make your profile as strong as possible: right category, every service, real photos and a steady flow of reviews. Where you appear also depends on how far you are from the person searching, which nobody can change.
Finished jobs with a photo and the town, seasonal reminders such as gutter clearing in autumn, and, when a storm is named, that you're taking calls and where.
Sources
(07)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Are storms in August unusual, and why do we name storms?, Met Office. Checked 26 October 2026.
- 2From Amy to Dave: looking back at the 2025/26 storm season, Met Office. Checked 26 October 2026.
- 3Building regulations: re-roofing, Planning Portal. Checked 26 October 2026.
(08)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.