SEO for electricians
Electricians have something most trades don't: work that comes round again by law. SEO for electricians is about being found for that, as well as for the emergencies and the big jobs.
Electrician SEO from
£99 /mo
→The short answer
SEO for electricians means appearing when people nearby search for an electrician, an EICR, an EV charger or a rewire. The map results are won with a well-kept Google Business Profile and reviews, the rest with a page for each job. Landlord inspections, required every five years, make a steady search channel. We do it all from £99 a month.
(01)What customers type
Examples of real phrasing, not measured volumes.
How people search for an electrician
Homeowners
electrician near me
emergency electrician
power keeps tripping
consumer unit replacement cost
full rewire cost
outside socket installation
Landlords, drivers and solar buyers
EICR for landlords
landlord electrical certificate cost
EV charger installation
home car charger installers [town]
solar panel installers near me
battery storage installers
(02)Landlord certificates
The search channel most electricians underuse.
Landlord certificates as a source of work
Private landlords in England must have the electrical installation in each rented home inspected and tested at least every five years, give the report to their tenants, and fix anything it says needs fixing1. Every rental home is a repeat customer, and landlords with several properties look for one electrician they can rely on.
A page that speaks to landlords
What the inspection involves, how long it takes, what happens if remedial work is needed, and what you charge per property. Plain answers to the questions landlords and letting agents ask.
Booking for several properties
One form for a portfolio: addresses, tenants' contact preferences and access arrangements.
Reminders
The report sets the date of the next inspection. A reminder before it's due brings the landlord back to you rather than a search.
Letting agents
Agents book inspections for many landlords. A short page for agents, with how you report and invoice, can be worth more than any search ranking.
(03)EV, solar, EICR
EV charger, solar and EICR searches
EV chargers
Drivers search when they're about to collect a car. Pages that answer what's involved, how long it takes and whether the supply needs work catch them at the right moment.
Solar and batteries
Long, careful research. Customers compare installers on certification, warranties and finished jobs. If you're MCS-certified, say so, because most home systems need it to be paid for exported electricity2.
EICRs and inspections
Not only for landlords: buyers, sellers and homeowners with older wiring search for inspections too. One page can serve them all, with a section for each.
(04)Trust
Scheme membership as a trust signal
Registration with a competent person scheme lets you certify your own notifiable work in England3, and it's the badge careful customers look for. Show it in your Google profile description, on every page of your site and in your review replies, with your registration number and a link to the scheme's checker. Reviews that mention the job and the town, "new consumer unit in Earley, certificate the same day", tell the next customer and Google what you do and where.
(05)The first 90 days
In order. No promised positions: you see what we did and what changed.
A 90-day SEO plan for electricians
Days 1–30
Be trusted and findable
- Google profile: category, services, hours, areas
- Scheme registration on every page
- Search Console set up in your name
Days 31–60
Repeat and planned work
- Landlord EICR page and portfolio booking form
- EV charger and rewire pages
- Review requests after every job
Days 61–90
Grow
- Solar and battery page, if you install them
- A page for letting agents
- First report: searches, calls and what's next
SEO Website
£99
a month
For getting a proper, findable website live.
- Website design and build
- Hosting and maintenance
- Mobile-first design
- Keyword research and on-page SEO
- Sitemap and indexing set-up
- Local SEO and Google Business Profile support
Traffic GrowthFits this best
£199
a month
For turning the site into a steady source of enquiries.
- Everything in SEO Website
- New SEO content and service pages each month
- Location pages where they're justified
- Better calls to action and enquiry forms
- Monthly report with recommendations
Growth Partner
£499
a month
For businesses ready to push hard on growth.
- Everything in Traffic Growth
- Competitor and market analysis
- Strategic landing pages and customer journeys
- Monthly performance review call
- A prioritised growth plan
Questions
(06)Questions
Your Google Business Profile: the right category, every service listed, real photos and a steady flow of reviews. It's free and it's what appears in the map results.
Often, yes. Each rented home needs an inspection at least every five years, and landlords with several properties tend to stay with an electrician they trust.
If you want more of that work, yes. A clear page is how drivers find installers. If you'd rather not do them, leave them off so you don't attract enquiries you'll turn down.
Sources
(07)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Guide for landlords: electrical safety standards in the private rented sector, GOV.UK. Checked 26 October 2026.
- 2Smart Export Guarantee (SEG): generators, Ofgem. Checked 26 October 2026.
- 3Approved Document P: electrical safety, dwellings, GOV.UK. Checked 26 October 2026.
(08)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.