Logo design for clothing brands
A clothing brand's logo lives on a small woven label, a swing tag, a stitched chest and a mailer bag, long before anyone sees it on a shop sign. It has to work at every one of those sizes.
Logos from
£199
→The short answer
Good logo design for a clothing brand works as small as a woven neck label, survives embroidery and one-colour printing, and holds up on a printed back or a shop bag, usually as a pair: a wordmark and a smaller matching mark. Ours start at £199, and you see yours on a label and a garment before you pay.
(01)Eight concepts
For fictional clothing brands, so you can see the thinking.
Clothing brand logo ideas
Concept TidewellSurf and outdoor clothing
A wave beside a calm wordmark: a chest print as a pair, and the wave on its own for a sleeve or a cap.
Concept NorthrayStreetwear
A tall, condensed wordmark that fills the back of a hoodie and still reads on a woven label.
Concept Hale & WrenEveryday basics
A quiet serif monogram, small enough for a neck label and calm enough for plain organic cotton.
Concept Kindred KnitsKnitwear
A round badge with the feel of a maker's stamp, at home debossed on a leather patch or printed on a swing tag.
Concept Little FernChildren's clothing
A leaf and a soft, rounded name: friendly for parents, and simple enough to print straight onto the fabric instead of a scratchy label.
Concept Atelier SatoTailored womenswear
A refined serif wordmark with generous spacing, made for a woven label, a garment bag and a shop window.
Concept RidgelineActivewear
An arrow for movement, bold enough to heat-press onto stretch fabric, where fine detail cracks.
Concept Saltmarsh TeesPrinted T-shirts
A typewriter-style wordmark that suits slogan tees and costs little to screen print in one colour.
(02)Where it has to work
Every place a clothing logo appears has its own limits.
Labels, swing tags, embroidery and print
| Where | The limit | What the logo needs |
|---|---|---|
| Woven neck label | Tiny, and woven in thread, so fine lines and small letters blur | A simple mark or a short wordmark, with no hairline detail |
| Printed neck label | Printed onto the fabric, usually in one colour | A clean one-colour version |
| Swing tag | Card, so colour and detail are fine | The full logo, with room for size, price and a barcode |
| Embroidery | Every element is stitched, so thin lines fill in and gradients are impossible | A version redrawn for thread: thicker lines, fewer colours, no tiny text |
| Screen print | Every colour needs its own screen, which adds cost | A version that works in one or two flat colours |
| Mailer bags and packaging | Printed on plastic, paper or card, often in one colour | A strong mark that reads at arm's length |
| Your shop icon and social profile | A small square or a circle | A monogram or symbol, with nothing important near the edges |
Before you order a single label, we show you the logo on a woven label, a swing tag and a garment, so the version you approve is the one that actually works in production.
(03)Wordmark or monogram
Most clothing brands need both.
Wordmark, monogram or symbol?
| Wordmark | Monogram | Symbol | |
|---|---|---|---|
| What it is | The brand name, drawn as a logo | Initials, combined into one mark | A simple picture or shape |
| Best on | Neck labels, chest prints, swing tags, the website | Sleeves, buttons, zip pulls, small labels, profile pictures | Caps, sleeves, patches, packaging |
| Where it struggles | Very small spaces, if the name is long | Building recognition on its own while the brand is new | Saying what the brand is called |
| In our concepts | Northray, Atelier Sato, Saltmarsh Tees | Hale & Wren | Tidewell, Little Fern, Ridgeline |
The usual answer is a pair: a wordmark for the places with room, and a monogram or symbol drawn to match it for the places without. Designed together, they look like one brand; added later, they often don't.
(04)What a label must show
The logo is optional. Some of the rest isn't.
What goes on a clothing label
- The fibre composition. Textile products sold in the UK must be labelled or marked with their fibre composition, such as "100% cotton"1. Where parts of a garment are made of different fibres, such as a lining, each part's composition is shown1.
- The size, in the sizing you use across your range.
- Care instructions, in words or symbols, so customers can look after what they've bought.
- Your brand: the label version of your logo, which is often the monogram or a simplified wordmark.
If you manufacture or import the garments, making sure they're labelled correctly is your responsibility. Your manufacturer can usually advise on the rest, such as where the composition label goes.
(05)Trade mark basics
General information, not legal advice.
Trade mark basics for a clothing brand
Search before you fall in love with a name
Search the UK Intellectual Property Office's register for similar names in clothing before you order labels or stock2. It's free, and far cheaper than renaming a brand with a warehouse of tagged stock.
Class 25, and the classes around it
Trade marks are registered in classes of goods and services3. Clothing, footwear and headwear are in class 25; bags, jewellery and other products you might add later are in other classes, so list everything you plan to sell.
What it costs
Applying online to the UK IPO costs £205 for one class, plus £60 for each extra class4.
Name, logo or both
You can register your brand name, your logo, or both. Once your logo is paid for, the copyright in the final design is yours, so you can register it in your own name.
(06)Prices
One payment, after you've approved the design.
Logo and branding packages
Logo
£199
one-off
A strong logo, ready to use everywhere.
- Logo designed for your business, with a free preview first
- A main version, a stacked version and a small icon
- Colour, black and white versions
- Files for print, web and social media
Logo and identity
£349
one-off
A logo plus the colours and type that go with it.
- Everything in Logo
- Colour palette and typefaces
- Business card and letterhead
- Profile images for Google, WhatsApp and social media
- A short guide to using it all
Full brand
£499
one-off
Everything a business needs to look the part.
- Everything in Logo and identity
- Full brand guidelines book
- Uniform, van and signage artwork
- Email signature, invoice and social post templates
(07)More for clothing brands
More for clothing brands and online shops
Questions
(08)Questions
One that still works on a small woven neck label, survives embroidery and one-colour printing, and comes as a pair: a wordmark for the places with room and a small mark for the places without.
It isn't required, but it's what lets you stop others using a confusingly similar name on clothing. Search the IPO register first; clothing is in class 25, and you pay for each class you need.
It will if it's drawn for thread. We give you an embroidery version with thicker lines, fewer colours and no tiny text, and show it on the garment before you approve it.
Sources
(09)Sources
Every figure on this page comes from one of these. Checked on the date shown.
- 1Regulation (EU) No 1007/2011 on textile fibre names and related labelling, as it applies in Great Britain, legislation.gov.uk. Checked 26 October 2026.
- 2Search for a trade mark, GOV.UK (Intellectual Property Office). Checked 26 October 2026.
- 3How to classify trade marks, GOV.UK (Intellectual Property Office). Checked 26 October 2026.
- 4Trade mark forms and fees, GOV.UK (Intellectual Property Office). Checked 26 October 2026.
(10)Start a project
Let's build your
free preview.
Tell us about your business. We'll come back with a plan and start on your preview. You pay nothing until you give it the nod.